インド最大のDTHサービスであるTata Playを買収する交渉が進んでいる. Bharti Airtel is in advanced negotiations to acquire Tata Play, India's largest DTH service.

Bharti Airtelは,インドの最大のDTHサービスであるTata Playを買収するために交渉を進めている. Bharti Airtel is in advanced negotiations to acquire Tata Play, India's largest DTH service, aiming to strengthen its digital TV presence and enhance bundled offerings to increase non-mobile revenues. この買収は,もし最終的な形で完了すれば,エアテルのタタグループとの7年ぶりの取引となる. This acquisition, if finalized, would be Airtel's second deal with Tata Group in seven years, following its 2017 purchase of Tata's consumer mobility business. この動きは,DTH市場がOTTサービスと消費者好みの変化から競争に直面しているためだ. The move comes as the DTH market faces competition from OTT services and shifting consumer preferences.