Sara McLachranの2000 ASPCA広告は"アンゲル"で3500Mアップし,動物の福祉意識を向上させた.
Sarah McLachlan’s 2000s ASPCA ad with “Angel” raised $30M and boosted animal welfare awareness.
2000年代初頭,サラ・マクラックランの感情的なASPCAの公益発表は,彼女の歌"Angel"に合わせて,組織の知名度を大幅に高め,最初の年に推定3000万ドルを調達した.
In the early 2000s, Sarah McLachlan’s emotional ASPCA public service announcement, set to her song “Angel,” significantly boosted the organization’s visibility and raised an estimated $30 million in its first year.
この広告の強力なイメージと音楽は文化的な影響を残し,大衆の広範な関与,頻繁にファンとの通信,そしてブランドの混乱を引き起こし,イベントで曲を演奏しないよう要求に至った.
The ad’s powerful imagery and music left a lasting cultural impact, prompting widespread public engagement, frequent fan correspondence, and even brand confusion that led to requests to avoid performing the song at events.
マクラクランは当初,この広告を視聴するのが困難で不快だと考えていたが,後に視聴者を拡大し,動物福祉の意識を高めるための役割を認めていた.
Though McLachlan initially found the ad difficult to watch and uncomfortable, she later acknowledged its role in expanding her audience and advancing animal welfare awareness.