Googleの米国検索広告市場シェアは,AIが駆動する検索エンジンとGen Z/Alphaの習慣により,2023年に50%以下になると予測されています. Google's U.S. search ad market share projected to dip below 50% in 2023 due to AI-powered search engines and Gen Z/Alpha habits.

eMarketerの予測によると,Googleのシェアが2023年に10年以上にわたり初めて50%を下回る可能性がある. Google's dominance in the U.S. search advertising market is waning, with projections from eMarketer indicating its share may dip below 50% in 2023 for the first time in over ten years. この減少は AI による検索エンジンの普及とユーザー,特に Gen Z と Gen Alpha の習慣の変化に起因し,従来の検索エンジンをますます避けています. This decline is attributed to the rise of AI-powered search engines and changing habits among younger users, particularly Gen Z and Gen Alpha, who are increasingly turning away from traditional search engines.

October 13, 2024

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